DIANA VREELAND BY LOUISE DAHL-WOLFE

DIANA VREELAND BY LOUISE DAHL-WOLFE

ABOUT THE BEAUTY COLLECTION

ALEXANDER VREELAND WANTED TO CONTINUE HIS GRANDMOTHER’S LEGACY IN A FAR-REACHING WAY THAT WOULD EMPOWER PEOPLE AND CREATE A LASTING IMPRESSION AS SHE DID. VREELAND HAS SAID, “I AM ALWAYS AMAZED AT HOW MUCH MY GRANDMOTHER’S SPIRIT STILL SPURS PEOPLE TO DO GREAT THINGS.”

MRS. VREELAND LOVED FRAGRANCE, AND WOULD REFRESH HERSELF WITH IT CONTINUALLY - SHE BELIEVED IT WAS IMPORTANT TO PRESENT YOURSELF IMPECCABLY AND A SIGNATURE SCENT WAS PARAMOUNT. FRAGRANCE TO HER WAS WITHOUT QUESTION MYSTERIOUS AND ROMANTIC – SOMETHING TO IGNITE PASSION AND CREATE EXCITEMENT. THIS INSPIRATION LEAD TO THE CREATION OF DIANA VREELAND PARFUMS.

DIANA VREELAND PARFUMS PARTNERED WITH INTERNATIONAL FLAVORS AND FRAGRANCES, A WORLD LEADER IN THE CREATION OF GREAT SCENTS, AND COLLABORATED WITH FOUR OF THEIR RENOWNED PERFUMERS TO CREATE A LUXURY FRAGRANCE COLLECTION OF THE HIGHEST QUALITY, CRAFTED FROM THE FINEST INGREDIENTS. THERE WERE NO LIMITS PLACED ON RESOURCES OR ARTISTRY. THE INTENTION WAS TO ACHIEVE A BALANCED ASSORTMENT OF FRAGRANCES THAT EVOKED BOTH DELICATE AND INTENSE QUALITIES TO BE WORN UNIVERSALLY BY A WOMAN OR MAN.

 

 

ABOUT DIANA VREELAND

“THERE'S ONLY ONE VERY GOOD LIFE AND THAT'S THE LIFE YOU KNOW YOU WANT AND YOU MAKE IT YOURSELF.” - DIANA VREELAND

DIANA VREELAND – STILL RECOGNIZED TODAY AS THE EMPRESS OF FASHION – IS A STYLE ICON WHO FOREVER CHANGED THE WAY WE EXPERIENCE FASHION, ART AND LIFE. SHE WAS A WOMAN WHO BELIEVED IN THE POWER OF DREAMS, DEFIED ALL RULES AND REVOLUTIONIZED EVERYTHING SHE TOUCHED.

DIANA HAD BOUNDLESS VISION AND PIZZAZZ. SHE CAUGHT THE EYE OF CARMEL SNOW AT A NIGHTCLUB ON A NEW YORK ROOFTOP ONE FATEFUL SUMMER NIGHT IN 1936. SNOW, THEN-EDITOR OF HARPER’S BAZAAR CALLED DIANA THE NEXT DAY AND OFFERED HER A JOB AT THE MAGAZINE.

SHE GARNERED ATTENTION WITH HER ‘WHY DON’T YOU?’ COLUMN, FIRST PUBLISHED THAT SAME YEAR. IT WAS A DECADENT, EXPLORATION OF UNCONVENTIONAL IDEAS THAT URGED MOMENTS OF IRREVERENCE. IT WAS SOMETHING NO ONE HAD EVER DARED TO DO AND IT OFFERED A DISTINCT VOICE THAT NO ONE HAD EVER HEARD. THAT VOICE, HER VOICE, IS WHAT RESONATED WITH PEOPLE…

“WHY DON’T YOU… WASH YOUR BLONDE CHILD’S HAIR IN DEAD CHAMPAGNE, AS THEY DO IN FRANCE?"