1.    No purchase necessary to enter the competition.

2.    The contest (the “Contest”) will commence at 12PM EST on September 13th, 2017 and all entries (the “Entries”) must be received by 11:59PM EST on September 23rd, 2017. Diana Vreeland Parfums LLC, (the “Promoter”), accepts no responsibility for any entries that are incomplete, illegible, corrupted or fail to reach the Promoter by the relevant closing date for any reason. Proof of sending is not proof of receipt. Entries via agents or third parties are invalid.

3.    This competition is open to entrants ( the “Entrants”)  from Europe, the United States of America, and Canada. Employees of Diana Vreeland Parfums, its parent company, subsidiaries, affiliates or other parties in any way involved in the development, production, or distribution of this competition are not eligible to participate in the Contest.

4.    Entrants may submit as many Entries as they wish but no Entrant may win more than one prize.

5.    To enter, Entrants must post a photo inspired by a “Why Don’t You….” of their own creation on Instagram and tag with #WhyDontYou and tag and follow @DVDianaVreeland and @dianavreelandparfums.

6.    All correctly completed Entries will appear on www.DianaVreeland.com. After all Entries have been received on September 23rd, 2017, the Promoter will select three (3) finalists and post the Entries on the @DVDianaVreeland Instagram account. The post with the most likes on the @DVDianaVreeland Instagram account will be selected as the winner on or about September 29th, 2017.

7.    The Promoter’s decision is final. No correspondence will be entered into.

8.    The prize for the winner is one (1) 100ML eau de parfum from the Diana Vreeland Parfums collection.  (Do you want to provide the value?)

9.    The prizes are non-transferrable and no cash alternative will be offered.

10.  Prizes are subject to availability. In the event of unforeseen circumstances, the Promoter reserves the right (a) to substitute alternative prizes of equivalent or greater value and (b) in exceptional circumstances to amend or foreclose the promotion without notice. No correspondence will be entered into.

11.  The winner will be notified via Direct Message on Instagram on or around September 29th, 2017. The winner must claim their prize within thirty (30) days of the Promoter sending notification. If the prize is unclaimed after this time, it will lapse and the Promoter reserves the right to offer the unclaimed prize to a substitute winner selected in accordance with these rules.

12.  By entering this competition each Entrant confirms that his/her entry is their wholly-owned creation and, to the extent that such Entry makes use of any third-party materials, that these have been fully cleared unless they are no longer protected by copyright or other intellectual property rights.  Entrants will keep the Promoter harmless from any claims in relation to their Entry that the Entry infringes the personal or proprietary right of any other person.  By submitting an Entry, each Entrant grants to the Promoter a perpetual, royalty-free, non-exclusive license to edit, publish, translate, modify, adapt, make available and distribute the entry throughout the world in any media now known or hereafter invented.  Each Entrant undertakes to complete any necessary documentation to formalize the license. If the Entrant does not want to grant the Promoter these rights, do not submit Entry.

13.  Each Entrant also confirms that anyone depicted in an Entry has given their permission for the inclusion of their image in the Entry and the use of the Entry including their image by the Entrant and the Promoter.

14.  The Promoter will use any data submitted by Entrants only for the purposes of running the competition, unless otherwise stated in the entry details. By entering this competition, all Entrants consent to the use of their personal data by the Promoter for the purposes of the administration of this competition and any other purposes to which the Entrant has consented.

15.  This Promotion is in no way sponsored, endorsed or administered by or associated with Instagram.  You acknowledge that all information and material that you submit to enter this Promotion is submitted to the Promoter and not Instagram and you agree that Instagram shall not be liable to you in any way in respect of this Contest.

16.  The winners agree to take part in reasonable post event publicity and to the use of their names and photographs in such publicity.

17.  By entering the competition each Entrant agrees to be bound by these terms and conditions.